ancira
gives back

This Spring, the San Antonio Express-News produced an initiative fueled by Ancira Auto Group. The company turns 50 this year, and to celebrate they decided to donate $300,000 to charities in the San Antonio area. 

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The program has three phases. In phase one, charities were divided into three categories based on the number of their employees. Members of the public were able to nominate their favorites; in phase 2, they could then vote for one nominee in each category, every day for the length of the phase. Phase 3, which has not concluded, will see the winners announced. 

I designed the logo for the program, above, as well as the campaign surrounding it; to date, I have produced digital and print ads and posters. I wanted to keep the design simple, clean, and friendly. I made much use of white space, less formal fonts, and used a graphic that worked wonderfully for evoking both the charity aspect and the Ancira Auto Group.

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